Pole Position

We rode the wave of Bosch's Formula Student sponsorship at Silverstone to give their employer brand a boost. By mentoring student teams and showcasing Bosch's flair across all channels, including partnership with leading automotive firms, we fuelled employee purpose and attracted top talent. The goal? To amplify Bosch's internal culture transformation and share it with the world. And, the result? Bosch is now cruising in the fast lane, solidifying their position in the race for the future of mobility.