Image to Insight
Medical imaging has the power to really hit home and make a difference. So with a new generation of early-stage digital pathology tech being fuelled by AI and ML, we needed to break down the fear factor and get people onboard, at speed. Trust is the tea here, especially for a global informatics team. With the basics established, we worked closely with the product developers to spark an appetite for more across the board (literally).
Focus Areas
Brand identity and assets
Organisation voice and messaging
Communication planning and execution