A FAIR Approach

Data is everywhere. With an ever-growing heap of it across continents, this drug development team needed to avert a potential "pharmageddon." The way forward? Ditching the desktop for a new, 'FAIR' approach—mindset, skillset and toolset. Recognising their collective power, we encouraged disease area teams to break historic constraints and share their 1s and 0s openly, revealing their potential to consistently put the patient first.