Club.Automate

Coding can be a snooze fest… so we skipped it.

A global product development team knew they couldn’t stay in the slow lane if they wanted to keep up. Instead of waiting on specialist developers, we helped them build the urgency, confidence, and practical know-how to automate everyday work themselves — no “wiz kids” required.

By introducing a citizen-led approach to automation, teams were able to strip out the drudgery and take control of their own digital tools. The focus shifted from manual, repetitive tasks to higher-value work — redefining what they’re capable of in a fast-moving, regulation-heavy environment.

Designed to feel empowering rather than technical, the programme prioritised clarity over complexity, giving people simple, safe ways to experiment, learn, and embed automation into their day-to-day work.

Focus Areas

• Behavioural assessment and mapping

• Project identity and messaging

• Digital experience direction (persona-based)

• Workshop facilitation