Virgin Atlantic

Attitude for Altitude

Helping a global Oracle Cloud rollout land with confidence, clarity and momentum.

Rolling out Oracle Cloud Apps across a large organisation is not just a systems programme. It is a behaviour change programme operating at enterprise scale.

Every team is affected. Every process shifts. And without the right structure around communication, support and capability, momentum disappears fast.

We helped design the adoption approach around the rollout — keeping the focus not just on implementation, but on confidence, usability and sustained engagement.

A 200+ person change network was established across the organisation, acting as both local champions and operational feedback loops.

At the same time, automation and AI-enabled support reduced friction at scale:

  • Stakeholder-management processes were streamlined through automation

  • A SharePoint-based AI support agent helped resolve questions before they escalated to support teams

  • Capability and communication rhythms were coordinated across nine business areas, including frontline functions

  • Self-service learning experiences encouraged faster adoption and reduced dependency on central teams

Focus Areas

  • Change Strategy

  • Experience Design

  • Strategic Planning

  • Capability Development

Outcomes

  • 88% activation in the first 14 days post-launch

  • 5K+ active users driving 120K intranet visits for self-serve learning

  • 66% of support needs resolved before reaching the helpdesk

  • Stronger adoption momentum across business and frontline teams